Telecom operators today are grappling with issues such as increasing ARPUs and increasing stickiness with their existing customers. Consumer brands on the other hand are looking at reaching out to more consumers in a cost effective manner. Thirdly, as the mobile phone has become an extension of the user persona, consumers today need their fundamental needs like matrimonial services, classifieds, real estate to be fulfilled through a convenient medium like the mobile phone.
Mauj Mobile's consumer applications practice is based on the troika of these three-pronged needs. Marrying these needs, we help online consumer brands replicate their strong proposition on the mobile platform through our strong partnerships with TelCos. This in turn provides consumers with a convenient and relevant 360 user experience of a particular brand on the mobile phone.
Our critical differentiators:
- Established and long standing billing relationships with all telCos in India across SMS WAP and Voice platform
- Our consortium network encompasses a unique bouquet of on-deck portals along with some strategically chosen mobile sites in the world. These sites cater to a varied spectrum of users in the Gaming/ Matrimonial/ News/ Video/ Content/ Social Networking genres.