Our content management process goes through the following stages:

Licensing and Content Procurement: Content is identified and procured by forging a partnership with a chosen property.

Content Structuring: After receiving the content, it is structured into sellable products such as WAP based products, SMS based products, voice based products (CRBT), visual products, audio products, audio - visual products and text based products.

Product Management: The product is funneled into packages and optimized for easy access to content

Content planning: A content road map is drafted and the team works at creating "in-line" products to replace existing stacks and maintain novelty for browsing / surfing customers

Content operations: The content operations team translates product plans through the technical team into the desired outcome on mediums ready for delivery.


Our critical differentiators:

Enhance Customer Accruals : Driving customers to experience content / download through communication

Visibility / Decking Strategy : Ensure content rotation to offer maximum spread of content at minimum browse / scroll for customers

Revenue Building : Focus on overall business case and drive downloads to achieve expected share from a content category

MIS / Reporting : Regular checks and tabs on daily, weekly and monthly progress in downloads.

Content Delivery: Send specific stimuli eg. WAP / SMS pushes to induce trial / drive downloads Understand consumer expectations at product level, price level and quality of output level eg. Special zone for sports etc


This infrastructure is supported by dedicated network operated centre to monitor server's resource utilization, uptime, connectivity, bandwidth utilization database replication and content deployment Mauj's service help desk monitors servers and applications on 24X7 basis and provides proactive support to raise tickets through a web based system.