Once we freeze on a pathway, we choose the delivery platform.

Delivery platform is a technical word used for end user interaction. How would your users actually receive your communication and what will they see is answered with the help of our delivery tool.

In technical terms they are classified as follows:

VOICE »
Brands or media can reach out to mobile consumers irrespective of language, geographical or handset barriers. IVR (Interactive Voice Response) can be accessed on all handsets and in all local languages. Various content like NEWS, Astrology, Sports, Ringtones, Joke etc can be served on this and brands can also use this platform to advertise their product or services.

SMS »
A message of 160-character can prove more effective as an advertising or marketing tool today. SMS Marketing is an economic and easiest mode to talk to your target audience. A smartly framed message with immediate call to action can provoke a consumer to react spontaneously. So, don’t be surprised if your event is houseful within few hours of your message getting delivered.

Using bulk SMS push or pull response services brands can reach and promote to specific target markets as well.

WAP »
WAP is a rich medium to communicate quick information to their users. Complimenting Internet, WAP site can also be used to disseminate content, generate leads, and provide brand information. The options are limitless; advertising on WAP platform proves to be a definite advantage.

USSD »
This mobile service provides flexibility to the advertiser or a brand to engage the consumer for a brief time where the consumer can interact and learn about the brand without any cost of interaction. This is similar to SMS service but works in a session and can be invoked by calling a special number.

GAMES »
In-game advertising is soon to become a part of mobile marketing trends. They are appealing to all demographics of consumers and are one of the most engaging mediums. Brand messages can be conveyed in an innovative manner by using mobile gaming platform.

MOBILE APPLICATIONS »
Applications serve various purposes for the consumer and requirements of a brand. They are built for disseminating content, providing services, interact with the consumer or provide utility.

A popular airlines can develop a mobile application which will allow the user to book airlines ticket on mobile, or a finance company can provide a easy currency converter application to its consumers.

MOBILE CONTENT »
Content plays a major role when brands are proposing to provide instant gratification for the consumer, where the cost of gratification or the process is most cost effective. Mobile content has high-perceived value and provides cost effective solutions compared to a physical gratifications.