If you ever had an organization doing SMS marketing for you, you must have often wondered about whether they actually send the same volume of messages you contracted them for. You must have also wondered about the dismal response rates that you get.
There are number of reasons for this,
- They work offline. You choose from the excel sheet they send you. No clue whether actual messages are sent or not.
- The databases are huge - 30 Mn, 50 Mn, 100 Mn and so on. Have you ever wondered the source of such a huge database? Does it exist? Has it been built over time when the relevance of past data is lost? Most important, do you even need to send messages to 100 Mn people?
Due to this, you do get cheap rate but have no clue on message effectiveness.
In SPADE, you have a service from India's leading mVAS company. You have transparent control of your messaging. Complete D-I-Y (Do It Yourself). What you send is what gets delivered. 100%.
We ourselves contracted one of the so called SMS marketing companies. Sent 100K messages through them and through SPADE each.
We got 0.05% response through them. 1.8% responses through SPADE for same TG, same message, same call to action.
You decide.